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Top 10 ways to grow your group fitness classes

October 9, 2014 By Ashley 27 Comments

Hello all! So while this one is for those of you who teach group fitness classes or who aspire to teach group fitness classes one day, some of the tips apply to life in general. Read on and enjoy, as I discuss how you can grow your group fitness class numbers.

People attend group fitness classes to be motivated by the energy of others and for the chance to sweat in a community setting. Your role as the group fitness instructor is a big one, with a lot going on outside of leading participants through a safe workout. That means you need to bring the energy and make connections with people. Sounds easy, right?

I’ve been teaching group fitness for more than five years, adding to the number of formats that I teach and going to countless additional instructor trainings. During that time, I’ve taken on large established classes, brand-new struggling classes and some classes in terrible time-slots.

When I lived in Orlando, I taught two weekly 5:45 a.m. Les Mills BODYPUMP classes that started out very small and slowly grew to have more than 20 members, which was a huge win. Today in San Francisco, I teach a Friday evening BODYPUMP class at 5:30 p.m., which was brand new when I took it over a year ago. The first class had about six members, and today we fill up and run out of weights, topping out in the small studio at just over 30 members. It took time to grow these classes, and during that process, I picked up a few tips and tricks on how to do it.

Top 10 ways to grow your group fitness classes via A Lady Goes West

If you’re new to teaching, be sure to check out my post on 13 ways to run a good group fitness class, which I wrote over a year ago, but still rings true today. And once you think you’re teaching a good class, try these ways to help grow your class attendance …

Top 10 ways to grow your group fitness classes

  1. RELATE: Get to know everyone in the class by name and introduce them to each other so they feel a community connection. Tell them to bring their friends and significant others. This will take time. Try writing down people’s names and occupations so you have something to remember them by, and greet them by name every single class.
  2. ASSIST: In an early morning class, be very respectful of time. Start right on time, move quick and end early so your members can get on with their day. You could even offer to put away their equipment so they can rush out and get ready to head off to work. Starting and ending on time also applies to the evenings, but I’ve found people seem to feel more rushed before the workday begins.
  3. PROMOTE: Walk around the gym before your class starts and encourage people to come into the group fitness room to try the class. Explain what will take place and invite them to try at least the first half to see if they’re interested. Maybe no one has ever asked them to go into the group fitness studio before and that’s why they’ve stayed away.
  4. CROSS-RECRUIT: If you teach an early morning class as well as a fuller evening class, encourage people in your evening class to give the morning class a try. They may be willing to wake up extra early for an instructor they like and bring their friends along too.
  5. READ THE CLASS: If you teach an early morning class, be energetic, but don’t be over-the-top or play your music too loud. I’ve found that people who work out in the morning need things toned down just a smidge. If you teach an evening class, read the crowd and go with whatever vibe you are getting from them. It could be different, and you’ll need to modify to meet their needs. People will come back if you give them what they want, and that can be different depending on the class format, time of day and gym location.
  6. MARKETING: Ask for permission at your gym to put up a flyer to promote your class at the front desk or in the locker rooms. If it’s a new class, say so on the flyer. Or if you’re a new instructor in the time-slot, say so on the flyer. Sometimes people don’t even know that classes are taking place, if they aren’t already avid group fitness attendees, and a little marketing can go a long way.
  7. TRY SOCIAL MEDIA: Try and make social media connections with your members. Maybe you can make a Facebook group and invite everyone who regularly attends your classes to join it like “Wednesday Morning Booty Bootcampers” or something along those lines. This gives you a platform to send a quick shout-out and reminder the night before your class every single week. A little extra motivation is sometimes all people need to hit the gym, and your posts may do that.
  8. GET FRONT DESK REFERRALS: Make friends with the front desk person who will be welcoming members before your class and ask him or her to announce that a class will be taking place, inviting members to try it out as they enter the gym. Maybe they just need a little extra nudge to make it to the group fitness studio. You can also do this with the sales people at the gym, so they remember to sell your class as a benefit of membership to new members.
  9. SHOW THANKS: Tell everybody that shows up to your class that you appreciate their time. Thank them for being there in the beginning of class. Make sure you start and end on time, and thank them for coming again at the end of class. If you have the chance after the music ends, run over and hold the door for them as they leave, giving each member a high five as they exit. This really builds rapport and makes them feel like they should come back.
  10. SEEK EXCELLENCE: Yet, the most important thing you can do is teach a safe and effective class. If you’re a true professional, most likely people are going to want to do a workout that you lead, and they’ll be more inclined to bring friends along and follow you to whatever time-slot you may teach in the future.

Oh, and of course, be funny when it’s appropriate, be serious when it’s necessary and always, always, always be true to yourself and your own personality. People can see right through someone who is trying too hard. Believe it or not, they want to get to know you as an instructor, not just as a drill sergeant, so let parts of yourself shine through, even as your main goal is focused on teaching the workout.

Last night, I taught a double-header of classes in a new time-slot. I just took on an additional BODYPUMP class right after my regular BODYATTACK class, so Wednesday nights should be full of a double dose of group fitness fun from here on out. It was great!

Check out these Top 10 ways to grow your group fitness classes #GroupFitness #Fitness #Workouts Click To Tweet

Questions of the day

Instructors out there, do you have any additional tips?

Group fitness attendees out there, what’s the biggest thing you look for in a good instructor?

What makes you go back to class? 

 

Filed Under: BODYATTACK, BODYPUMP, CXWORX, Fitness Tips, Group Fitness, Healthy living, Les Mills Tagged With: BODYPUMP, Group Fitness, group fitness instructor, how to pack a group fitness class, Teaching Group Fitness Classes

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About Ashley

I'm a mom and fitness instructor in Charlotte, North Carolina. And A Lady Goes West is where I share fitness, wellness and clean beauty tips, as well as stories from my life.
 
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Comments

  1. Lauren @ The Bikini Experiment says

    October 9, 2014 at 6:45 am

    I attend yoga classes twice a week, but have not participating in anything else in a while. I used to go to Spinning quite frequently.
    For me, it comes down to how well I connect with the instructor that makes a difference. Good instructors stand out and make you want to get to their classes. Starting on time, ending on time and being friendly/appreciatve are all important. Also, it is key if an instructor does not stick with checking on their core group of class regulars and makes sure newbies are comfortable and set up for class. Have a great Thursday!
    Lauren @ The Bikini Experiment recently posted…Bikini Kitchen Essentials 101My Profile

    Reply
    • Ashley says

      October 9, 2014 at 6:51 am

      Hi Lauren, I totally agree that watching out for new people is important, and I covered that one in my list of ways to teach a good class. Thanks for sharing my post, and thanks for your feedback. Hope you have a great Thursday. Full of bikini fun! 🙂
      Ashley recently posted…Top 10 ways to grow your group fitness classesMy Profile

      Reply
  2. Katy Widrick says

    October 9, 2014 at 6:56 am

    Great list! For me, social media is really important because I only teach once a week, so connecting with my regular students on Instagram and Facebook is HUGE. I also have an email list that I use to send schedule updates, coupons, special tutorial videos, etc.

    Reply
    • Ashley says

      October 9, 2014 at 7:00 am

      Hi Katy! Yes, that’s definitely the way to stay in touch with your members because you aren’t in front of them as much. And even better that you add in tutorial videos — quite the value-add. At big corporate gyms (which is primarily where I teach) we are a little more limited on the things we can do in outreach of course, and no we can never offer coupons ehehe. By the way, I hope you like this “shareable top 10” list. Took some blog tips from you of course. Hope you stop by A Lady Goes West again soon. Have a great Thursday!

      Reply
  3. Sarah @ Making Thyme for Health says

    October 9, 2014 at 6:58 am

    These sound like great tips, Ashley! The most important thing that keeps me coming back to a class is the instructors energy. I like it when they’re motivating without being over-the-top. Sometimes I wonder if some of them are on drugs because they are so intense, lol. But good energy and focus are so important to keep people coming back!
    Sarah @ Making Thyme for Health recently posted…Mushroom Lentil LoafMy Profile

    Reply
    • Ashley says

      October 9, 2014 at 8:05 am

      Hi Sarah! So true. People often ask me how I get my energy — and it comes from participants. I don’t drink energy drinks or take any crazy pre-workouts… I just LOVE group fitness and I LOVE motivating people. Hope you can take my class one day.
      Ashley recently posted…Top 10 ways to grow your group fitness classesMy Profile

      Reply
  4. Annette@FitnessPerks says

    October 9, 2014 at 7:06 am

    These are awesome tips, Ashley! I do most of these, but I must admit, I could be a bit better with social media (w/my classes) and with chatting with the front desk people to help me recruit. Some gyms it’s harder to do this than others because there might be more front desk people working–whereas in smaller gyms it’s more tightly knit.

    I especially agree on learning people’s names, remembering what their situations are (kids, married, single, in school, etc.) because connection is key to getting them to come back!

    And AMEN on being true to yourself. <3
    Annette@FitnessPerks recently posted…BODYPUMP Release 91 ReviewMy Profile

    Reply
    • Ashley says

      October 9, 2014 at 8:10 am

      Hi Annette! I know — and of course, it’s great to call people out if they’ve been gone for a while and ask them why. Thanks for the feedback. Have a great Thursday! 🙂
      Ashley recently posted…Top 10 ways to grow your group fitness classesMy Profile

      Reply
  5. Fiona says

    October 9, 2014 at 7:08 am

    I love instructors that really work to get the group excited! They are energetic themselves ( even in the early mornings) and they connect with you! I love feeling like I’m just going to hang out with a friend yet also getting an awesome workout too! Great tips!

    Reply
    • Ashley says

      October 9, 2014 at 8:09 am

      Hi Fiona! Totally agree. Thanks for the feedback and for stopping by to read today. I hope all is well in your world. 🙂
      Ashley recently posted…Top 10 ways to grow your group fitness classesMy Profile

      Reply
  6. Ruthie@She'sWickedHealthy says

    October 9, 2014 at 7:14 am

    Great tips! I haven’t taught a fitness class (yet!) but I have taken my fair share and I can totally see how these relate. A great class is made even more fun and effective by a great instructor!
    Ruthie@She’sWickedHealthy recently posted…Workout Wednesday: 3 At Home Yoga Sequences to Add to Your RoutineMy Profile

    Reply
    • Ashley says

      October 9, 2014 at 8:09 am

      Thanks Ruthie! Yes, indeed. It’s all about doing a good job teaching. No one wants to go to a class in which the instructor is super-friendly but doesn’t know what they’re doing. I need to do more yoga at home by the way! 🙂
      Ashley recently posted…Top 10 ways to grow your group fitness classesMy Profile

      Reply
  7. Ashley @ My Food N Fitness Diaries says

    October 9, 2014 at 7:30 am

    Excellent tips!! Thanks for sharing this post. 🙂 I definitely see a difference between my early morning pumpers and afternoon/evening pumpers, so the music/energy thing is a good one, among all of the others too.

    Wow – BodyAttack and BodyPump in a row?! Killer!!
    Ashley @ My Food N Fitness Diaries recently posted…Four YearsMy Profile

    Reply
    • Ashley says

      October 9, 2014 at 8:07 am

      Hi Ashley! Thanks. I find it’s much easier to teach BA before BP actually. I’ve done the reverse before and my legs are dead for cardio after all the squats and lunges with heavy weight. But BP seems to be a nice slower change of pace after all the high energy of BA. Come to SF so you can take my classes and enjoy the double with me! 🙂
      Ashley recently posted…Top 10 ways to grow your group fitness classesMy Profile

      Reply
  8. Katie @ running4cupcakes says

    October 9, 2014 at 10:38 am

    Yes!! Great tips. I have really found that getting to know people and connecting with them is really helpful. and it’s just plain nice! 🙂
    Katie @ running4cupcakes recently posted…Rese Activewear {giveaway}My Profile

    Reply
    • Ashley says

      October 9, 2014 at 4:39 pm

      Hi Katie! Totally agreed on the nice factor of connecting people — that’s what I meant by the fact that these tips apply to everyday life. Thanks for stopping by and providing feedback. Have a great day!

      Reply
  9. Christa @ Living Unbalanced says

    October 9, 2014 at 11:05 am

    Great tips! Starting on time is big for me, because I work out before work and am usually working with a short time frame. Also love instructors that are full of energy and play great music 🙂
    Christa @ Living Unbalanced recently posted…From Insomniac to Morning Person: How I Started Sleeping Like a BabyMy Profile

    Reply
    • Ashley says

      October 9, 2014 at 4:40 pm

      Hi Christa! Thanks. I know what you mean about being in a rush … I was in the same boat for many years of working in the corporate world. It was always a panic to get showered up, eat breakfast and out the door. But somehow it got done.

      Reply
  10. summitjhandu says

    March 3, 2016 at 11:03 pm

    Nice writing Ashley!!!It will always help to the mens as well as womens those who want to grow their body or fitness. Thanks and keep it continue………..

    Reply

Trackbacks

  1. How to get better results from group fitness - A Lady Goes WestA Lady Goes West says:
    October 13, 2014 at 2:40 pm

    […] me know in the comments. And for those of you who are group fitness instructors, check out “Top 10 ways to grow your group fitness classes,” which I shared last week, as well as some group fitness class reviews over on the […]

    Reply
  2. Les Mills BODYPUMP 92 class review - A Lady Goes WestA Lady Goes West says:
    January 27, 2015 at 2:01 am

    […] The biggest thing I would stress when teaching this release is to demonstrate the combination before squats and make sure people understand that they will be pushing from the bottom up. It’s imperative they get this combination to make it through the release. Other than that, move quickly because this release seems pretty long. And if you’re looking for a few tips on how to pack your classes, check out my post on “Top 10 ways to grow your group fitness classes.”  […]

    Reply
  3. Les Mills BODYATTACK 87 class review - A Lady Goes WestA Lady Goes West says:
    February 10, 2015 at 2:01 am

    […] For instructors: I think it’s important to let your participants know before starting this workout that the middle track will be a bit longer, but there won’t be a lower-body track at the end. People like to know what to expect, and this is a big change from what they’re used to. In this release, there is a lot of repetition, so it’s easier to learn and gives you a chance to perfect your coaching cues. Make sure you show all the options at least a couple times per track, rock the silence in the tracks that need it (like track eight), and push your participants to always try a little bit harder than they did the last time (whether that means a few more push-ups on their toes or one extra tuck jump instead of a jump-jack). Enjoy learning and teaching this one and for more tips, check out: Top 10 ways to grow your group fitness classes. […]

    Reply
  4. Les Mills BODYPUMP 93 class review - A Lady Goes WestA Lady Goes West says:
    April 21, 2015 at 2:21 am

    […] I found this release very easy to learn because of all the repetition. However, I practiced this one with weights quite a bit, to get the feel of some of the more challenging tracks. As a reminder, it’s important to find and locate new people in the class and let them know that they can leave after the first four tracks, as this is something stressed in the education and notes portion of the release. Other than that, work on your timing and tempo, because that is critical in many of the tracks on this release. And if you’re looking for a few tips on how to pack your classes, check out my post on “Top 10 ways to grow your group fitness classes.”  […]

    Reply
  5. Les Mills BODYATTACK 88 class review - A Lady Goes WestA Lady Goes West says:
    May 7, 2015 at 2:16 am

    […] For instructors: This one was pretty easy to learn because of all the repetition. Make sure you master the new moves before teaching them (like the side step over, high ice-skater, etc.), and be prepared to give plenty of options during each track to help people of all levels be successful. Also, if you teach a shorter BODYATTACK format, refer to the choreography notes for the new track line-ups to make up the 30-and 45-minute versions. For more tips, check out: Top 10 ways to grow your group fitness classes. […]

    Reply
  6. Les Mills BODYATTACK release 89 review - A Lady Goes WestA Lady Goes West says:
    August 13, 2015 at 2:55 am

    […] This one is pretty to easy to learn with a lot of repetition. But it’s tough, so be sure to show options early and remind participants about those options. I’d also recommend reading the “Track Focus” for each track and ensuring that you’re hitting what is suggested and not saying too much. For more tips, check out: Top 10 ways to grow your group fitness classes. […]

    Reply
  7. Les Mills BODYPUMP 94 group fitness review - A Lady Goes WestA Lady Goes West says:
    August 31, 2015 at 2:56 am

    […] This release is all about range with the moves. You’ve got to hit the right bottom or top range in all the pulsing movements throughout the workout and be sure to check your participants for reaching range as well. This release was pretty easy to learn because of all the repetition, but be ready to challenge yourself with all of those push-ups. If you’re looking for a few tips on how to pack your classes, check out my post on Top 10 ways to grow your group fitness classes. […]

    Reply
  8. Les Mills BODYPUMP release 95 group fitnesss review - A Lady Goes West says:
    November 3, 2015 at 2:56 am

    […] well. If you’re looking for a few tips on how to pack your classes, check out my post on Top 10 ways to grow your group fitness classes. Mostly, have fun and let’s hope for better music in the next […]

    Reply

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Hi, I'm Ashley. I'm a mom and fitness instructor living in Charlotte, North Carolina. I love to help you live a balanced life with no extremes, making sure you never skip a rest day. A Lady Goes West is where I share my workouts, simple meals, clean beauty tips and wellness insight with you. Find out more about me and stay awhile!

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