Believe it or not, not everyone in our country has access to all the wonderful fresh fruits, veggies, cold-pressed juices and organic grass-fed fare that many of us can pick up with ease. In fact, not everyone in our own cities even has that access.
While it can be easy to carry on in a healthy-living, fitness-loving, happy-go-lucky “la-la-land” all the time (especially if you read blogs … am I right?), we have to remember that there are people and populations out there with bigger problems. Real problems. And I must admit, oftentimes I get so wrapped up in my own little bubble, that I forget how good I have it. How about you?
Today, as a Naked Juice Ambassador, I’m sharing information on a campaign by Naked Juice, aimed at getting fresh fruits and veggies into the hands of our neighbors in need, which you can support if you’re interested, simply by sharing a photo on social media with a hashtag. Read on for more …
What is a food desert and why should you care?
Yes, I live in the San Francisco Bay Area, which is an area very well-known for its culinary scene, innovative technology and expensive rent (don’t get me started on that point). But there are people here within our community, who are living in certain areas where their only options for food are neighborhood corner stores, where packaged food, alcohol and cigarettes line the shelves. They don’t have healthy and affordable options available for purchase.
Those areas, which can be in urban or rural environments, are called food deserts, and in those food deserts, people are more likely to be unhealthy, obese and living in poverty. Food deserts occur all over the world, and there are nearly 24 million Americans living in them, who just don’t have access to the healthy foods they need. It’s a big problem, and one that should not go unnoticed.
Introducing the Drink Good. Do Good. campaign by Naked Juice
For the third year, Naked Juice is partnering with Wholesome Wave – a non-profit organization that helps create affordable access to fresh, local and regional food to people in food deserts – to provide even more fresh produce where there is none, in a campaign called Drink Good. Do Good. Wholesome Wave, which was started by a chef, manages several initiatives, including supporting small farmers and helping to build infrastructure to get locally grown food to underserved communities.
Because Naked Juice products are known to be full of delicious fruits and veggies, they want to give back a little bit of that to those who aren’t fortunate enough to have any in their lives. You can check out more about the campaign on the website and even see that the very-hunky Adrian Grenier has joined the fun as a spokesperson in several videos, while walking the streets of his community in New York City. Pretty cool stuff.
Naked Juice is taking this campaign to the streets and is doing a few events across the nation. You can find out if an event is coming near you on the site as well, and for my friends in the Bay Area, September is full of appearances, including the Sausalito Art Festival, The Bay Area Blues Festival and the Urban Air Market.
How you can help raise awareness about food deserts
Naked Juice is hoping to donate up to 500,000 pounds worth of fruits and vegetables to Wholesome Wave by October 1, 2015, and they’re calling on us to help spread the word. New to the campaign this year, Naked Juice is making it easy for more people to get involved just by taking a photo holding a piece of fruit or a vegetable, using the #DrinkGoodDoGood hashtag and tagging a friend. Every time you do that, Naked Juice will donate the monetary equivalent of 10 pounds of produce to Wholesome Wave. And they’ll keep going until they max out at 500,000 pounds total. A pretty big goal and one that I hope they can reach.
Be thankful for your fruits and veggies
I really appreciate you letting me share this campaign with you today, because it got me thinking a little bit more about the world. We should all take a moment and be appreciative for all we have in our lives right now. Yes, we all have challenges that we must face day in and day out, but we also all have things we can be thankful for. So grab your fresh fruit and veggies and say “cheese”! And if you choose to share a photo on Facebook, Twitter or Instagram, please tag me. I’d love to see it! Thanks for reading, and have a fabulous day!Share a photo of fruits and veggies with #DrinkGoodDoGood to get fresh produce to those in need ... Click To Tweet
**As a Naked Juice Ambassador, please know that this post is sponsored by the brand. However, all of the thoughts and opinions are my own. I have no problem promoting good causes like this, and as always, I thank you for supporting my sponsors.
Questions of the day
What is one charity or cause that you support?
Do you know if you live near a food desert?
What’s your favorite fruit or veggie?